Square branded content mini-docs

Card payment system Square in collaboration with director Mohammad Gorjestani created this series of beautiful short docs, that leave the brand out and focus on a human story.

I love how the simple idea of a ‘small business’ has been developed, and some great short stories were found in their casting process, which Mohammad details on the Vimeo blog.

The rest of the series can be found at  https://vimeo.com/squareinc